For over 45 years, Royal Canin has been observing the specific needs of pure-breed cats and dogs. And yet, the brand has little visibility in the minds of pure-breed cat and dog owners. This was our opportunity to introduce the idea of breed-targeted nutrition in a way that was impossible to ignore.
It’s worth noting that this experience included one of the most memorable shoots of my career. Mostly because of the puppies, but also thanks to the opportunity to work alongside renowned celebrity portrait photographer, Platon.