FIG Rebranding

Recently being named Stand Out Agency on AdAge’s 2018 A List, Figliulo&Partners decided it was the perfect time for a rebranding. A standing joke in the Agency had become the fact that no one was able to pronounce Figliulo, and as much fun as it was to spell it out over the phone daily — they decided on shortening it to "FIG". We paired the boldness of Futura Black with the softness of botanical drawings to create a contrast which relates to the gender diversity of their partners.