Since 1832 Winsor & Newton have been making and pioneering some of the world’s best art supplies. From students to pivotal figures like Turner, Lowry and Albers, their products have become a favourite among the industry. To coincide with their new brand positioning, we outlined new brand colours, typography, bespoke logos and a fresh design direction. Beyond this, we also created a flexible and coherent packaging solution based on the Golden Ratio for their extensive range of Watercolour Pads & Canvas Labels.