MAC Instant Artistry

Instant Artistry is an educational program which MAC uses in developing markets with pop-up shops to educate and intrigue the target demographic. My role in this is creating assets to show on iPads where potential customers can learn in short tutorial films how to use various products to create looks and develop technique hosted by MAC makeup artists, email the step by step guide to themselves, learn more about the artists, as well as look up the products that were used in the videos.