Jenny Lee Swirl Bread
Jenny Lee Swirl Bread has been a Pittsburgh favorite since 1941, but the brand's image wasn't keeping up with its competitors. I developed a new identity and packaging system to revitalize the product line and create a design that would resonate with new audiences — all while maintaining a solid connection to the brand's storied past.
- Project Roles
- Creative Director, Designer
- Company
- Jenny Lee Swirl Bread
- Skills
- Adobe Illustrator, Print, Project Management, Type Design
- Media
- Lettering, Logos, Typography, Visual Designs
- Project Industries
- Packaged Goods
