Kevin Bacon Commercial Generator

I conceived and wrote this campaign that incentivized local businesses to sign up for Kevin Bacon's charity program in exchange for their very own commercial starring said Kevin Bacon. The commercial generator featured over 100 taglines for businesses of all different types as well as highly vague language that could be applied to pretty much anything. The first video below is an example of one that a business created after signing up. The second video is a teaser video for the campaign that compiled a bunch of the different taglines Kevin read. The campaign was featured around the web and was an editor's pick on Creativity.