Spur Bikes

Inspired by Jurgen Kuipers's award winning flatpack bike design, I wanted to develop a campaign around DIY bikes for people who didn't want to go fully DIY and buy all their own parts. The campaign sought to bring fun and levity to the idea of building your own bike, mirroring the flat pack design itself. DIY techniques were utilized on laser cut hanging signs with miniature bicycle parts that could be taken off and kept as souvenirs.