IBM MobileFirst Motion Graphics System

Apple and IBM partnered to develop MobileFirst, an enterprise app ecosystem for iPhone and iPad. 'Apptitude' was a resulting expository video series. The goal of this project was to develop a motion graphics system to support App Story videos of varying lengths. These videos would end with a motion graphics piece called Dive Inside which explains the backend system IBM built to support these apps and how the apps can change how people do their jobs.