MINI Countryman x Burton
We forged a fitting partnership with Burton to launch the 4-door all-wheel-drive Countryman at the U.S. Open Snowboarding Championships at Stratton Mountain in Vermont. Their were test drives on the slopes, a MINI themed gondola, and lots of swag. The partnership didn't stop at the snow line as the campaign extended to dealerships nationwide.
- Project Roles
- Writer
- Company
- Butler Shine & Stern
- Skills
- Experiential, Print
- Media
- Advertising, Events, Interactive Installations
- Project Industries
- Automotive
