Buff
OVERVIEW:
Rebrand BUFF, a gaming rewards program that pays its users to play the games they are already playing. We aimed to expand its appeal without alienating the hardcore gamer userbase.
A key part of the brand was the in app currency, AKA the BUFF. We designed a unique coin with an instantly recognizable iridescent material.
A collection of custom emojis were designed for use in marketing materials as well as stickers on discord.
- Project Roles
- Creative Director, Designer, Motion Designer, Animator
- Skills
- Adobe Illustrator, Adobe InDesign, After Effects, Cinema 4D
- Media
- Branded Content, 3D Animations, 3D Illustrations, Advertising
- Project Industries
- Gaming
