Chevrolet X Manchester United Global Sponsorship Launch
THE SITUATION
When Chevrolet announced plans to sponsor the biggest (and best!) football club in the world, Manchester United supporters thought Chevy was just another check-writing sponsor that didn’t know anything about the team or the sport.
THE SOLVE
A viral launch film tracing the history of the most iconic shirt in football, from its humble origins to the the new shirt’s debut, featuring cameos from past and present club legends. (even fans from other clubs loved it!)
The response was so overwhelming that Chevy rearranged their media buy to run the film extensively during World Cup.
THE STATS 34MM+ views 3.2BN impressions 2,400+ global press articles 190+ global broadcast clips 28% engagement rate
Most earned media in General Motors history (all brands)
Most earned media in Manchester United history
- Project Roles
- Copywriter, Creative Director, Director, Content Producer, Writer
- Company
- Commonwealth//McCann
- Skills
- Cat Herding, Commercial, Conceptual, Content, Copywriting, Creative Direction, Digital, Documentary, Editing, Entertainment, Environmental, Experiential, Interactive, Live Action, Mobile
- Media
- 360° Video, Advertising, Brand Films, Brand Guidelines, Branded Content, Case Study Videos, Commercials - Broadcast, Commercials - Video, Documentaries, Pitch Decks, Posters, Presentations, Social Media Copy, Web Apps, Websites
- Project Industries
- Automotive, International, Sports
