Lexus + Vogue "Fashion Workshop"
The Lexus CT Hybrid is 90% recyclable.
To tell this story, we dismantled a new model and partnered with Vogue to commission four high-profile fashion designers to recycle the car in the most imaginative way possible.
- Project Roles
- Copywriter
- Company
- Lexus
- Skills
- Integrated, Conceptual, Content, Mixed Media, Print
- Media
- Advertising, Branded Content
- Project Industries
- Automotive, Fashion
