FOMO Holi Edition©2025 Visual Identity

Born in Ahmedabad’s dry state, where the underground thrives in whispers and electric pulses, FOMO® Holi Edition needed to be more than just another festival. It had to be a declaration of identity, a cultural marker, an unfiltered explosion of sound and color. Our task? To craft a bold, immersive, and visceral brand identity that doesn’t just represent Holi—it reinterprets it for a new generation.

We crafted a dynamic, living identity system that captures the raw energy of Holi and the precise intensity of electronic music—without resorting to clichés. Rather than directly using traditional Holi elements, we focused on evoking the festival’s essence through fluid, organic forms inspired by water and liquid dynamics. The result is a visual language that doesn’t just represent the experience—it immerses, moves, and provokes. Holi isn’t subtle, and neither is FOMO®. The color palette is deliberately high-voltage, echoing the neon energy of nightlife and the unfiltered vibrance of Holi’s gulal. FOMO® Holi Edition is more than just a single event—it’s an experience with cultural gravity. The branding had to extend across multiple touchpoints, each reinforcing the energy and unpredictability of the festival.