Colgate
This past year, Colgate underwent a massive branding exercise for its premium whitening equities around the globe, crafting an internal document to exemplify its global vision for expressing the essence of whitening. The document needed to encompass elements such as
tone, emotion and visual aesthetics. I took on the verbal portion with a smile.
- Project Roles
- Copywriter, Creative Director, Strategist
- Skills
- Creative Direction, Copywriting, Creative Strategy
- Media
- Brand Guidelines, Branding, Brand Identity
