Hellmann's / Ketchup Currency
To get more Americans to try mayo with their fries, we turned their drawers filled with condiments from delivery, into a way to cash-in to get Hellmann's. Introducing Ketchup Currency, a web commerce experience that turns unwanted ketchup packets into money for mayo.
- Project Roles
- Art Director, Creative Director
- Skills
- 2D, Art Direction, Digital, E-Commerce, Technology
- Media
- E-commerce Platforms, UX Designs, Visual Designs, Web Apps, Websites
