Osklen Global Flagship

Osklen is Brazil’s leading luxury fashion brand, generating over $200 million in annual sales. They engaged Aparelho Studio to redefine their digital presence. Our interface draws inspiration from the brand’s ethos and rich history, but it is mainly focused on their future vision, delivering a next-generation shopping experience.

In the process, we not only updated the visual identity for the digital landscape but also partnered with internal e-commerce and marketing teams to redefine the entire consumer journey across multiple touchpoints. This involved enhancing the tone of voice, product descriptions, customer support messaging, brand imagery, and more.

With a catalog of over 10.000 SKUs, we transformed a complex and outdated e-commerce platform into a highly engaging experience with sharp attention to conversion. This approach successfully attracted both new customers and long-time brand ambassadors.

33% Increase AOV
122% Increase in conversion