Janky's Pawn Shop

Superplastic’s 72-hour clearance event, Janky’s Pawn Shop. A chaotic, character-driven concept where Janky robbed a pawn shop and is now unloading rare and limited-edition toys at suspiciously low prices.

The creative direction leaned heavily into so-bad-it’s-good 80s late-night TV vibes — think blown-out graphics, aggressive CTA text, glitchy transitions, and “BUY NOW!” energy. Inspired by those low-budget pawn shop infomercials you’d catch at 2AM, we pushed the aesthetic to be intentionally tacky, loud, and nostalgic, mirroring the absurdity and collectibility of the Superplastic universe.

Project Roles
Art Director, Motion Designer
Skills
After Effects, Art Direction, Motion, Adobe Photoshop, Social Media Strategy
Media
Advertising, Motion Graphics, Social Media Content
Janky's Pawn Shop
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