PINK Beauty

PINK Beauty Restage
Role: Art Direction, Post Production Editing
Photography: James Murray
Creative Direction: Tracy Deleu

Victoria’s Secret PINK underwent a total brand refresh, which included the brand’s beauty category. We wanted to elevate the standard, lack-luster product images and make them striking enough to stand alone for campaign use. It was a giant undertaking, shooting every product with multiple versions and animations for the online presence. The result was highly acclaimed by company leadership.