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- Travis Creative Director / Art Director / Brand Designer
Ray-Ban
The Ray-Ban Never Hide campaign launched as a modern rally cry to be creative, be exploratory, and be yourself. The global campaign ran for over 10 years, establishing itself as the most impactful campaign in Ray-Ban’s history, while driving the Wayfarer to become the best-selling sunglasses worldwide.
- Project Roles
- Art Director, Creative Director, Writer, Designer, UI Designer, Brand Designer
- Company
- Ray-Ban
- Skills
- Art Direction, Broadcast, Commercial, Conceptual, Design, Digital, E-Commerce, Entertainment, Experiential, Fashion, Management of Teams 1-10, Music, Outdoor, Print, Social, Creative Direction, Creative Strategy
- Media
- Advertising, Brand Films, Branded Content, Commercials - Video, E-commerce Platforms, Experimental Films, Illustrations, Interactive Installations, Microsites, Packaging, Photography, Posters, Retail Designs, Social Media Content, Viral Films, Commercials - Broadcast, Naming, Taglines, Branding, Billboards, Corporate Slogans, Campaigns
- Project Industries
- Fashion
