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- Travis Creative Director / Art Director / Brand Designer
Samsung
The Samsung Galaxy Gear was the world's first ‘true’ smartwatch. We developed a pair of films tapping into the pop culture zeitgeist of smartwatches from sci-fi lore, heralding the arrival of this much-anticipated futuristic tech into the present. The TV spots aired during the NFL playoffs, garnering more than 60 million views on YouTube in the first month, all without paid media support.
- Project Roles
- Art Director, Creative Director, Writer
- Company
- Samsung
- Skills
- Art Direction, Broadcast, Commercial, Conceptual, Social, TV, Creative Strategy
- Media
- Advertising, Commercials - Video, Commercials - Broadcast, Television, Campaigns
- Project Industries
- Technology
