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- Travis Creative Director / Art Director / Brand Designer
ZTX
Built and led a globally distributed creative and design team spanning six countries and five time zones, leveraging the technology and IP of ZEPETO — Asia's largest metaverse with over 430 million lifetime users. Created the ZTX brand, crafting its corporate identity, website, and marketing presence. Led product design across core user systems including our avatar builder, virtual world experiences, and portal games. Directed NFT design for our collection of 4,000 Genesis Homes, which successfully sold out in one day amidst bearish market sentiments towards the sector. Developed cross-channel social campaigns focused on web3 audiences. Formed the wearables division, bringing together talent from both traditional and digital fashion houses—including Alexander McQueen, Versace, and The Fabricant—to launch hundreds of NFT wearables that pioneered new standards in virtual fashion.
- Project Roles
- Art Director, Creative Director, Designer, UI Designer, Brand Designer
- Company
- ZTX
- Skills
- 2D, 3D, Art Direction, Conceptual, Design, Fashion, Furniture Design, Interactive, Management of Teams 10-20, Adobe Photoshop, Adobe Premiere Pro, Social, Creative Direction, Producing, Blockchain, Creative Strategy, Apparel Design, Framer, Figma, Naming, 2D Graphics, 3D Character Design, Artificial Intelligence , Midjourney
- Media
- 3D Animations, Advertising, App Design, Apparel, Brand Films, Character Animations, Character Designs, Desktop Apps, Fashion Designs, Games - Mobile, Key Art, Logos, Microsites, Mobile Apps, Motion Graphics, Shoe Designs, UI Design, Visual Designs, Web Apps, Websites, Naming, Taglines, Branding, Brand Identity, Campaigns
- Project Industries
- Fashion, Gaming, Startups, Technology
