Camp Reset Director of Design

Led a visual rebrand for a mental wellness retreat focused on radical rest,belonging, and digital detox for marginalized communities.
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Led the refreshed brand identity for Camp Reset. Addressed the
challenge of marketing an experience with limited past visuals,
aligning the work with values of belonging, equity, and play.
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Used community-informed research, market trends, and iterative
sketching to develop accessible visuals. Collaborated closely with
directors of Marketing, Story, and Operations to refi ne strategy through
regular feedback loops
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Boosted camp sales by 23% from the previous year and increased
social engagement, helping secure 3+ funding opportunities through
clearer, more compelling visual storytelling.