Betterment

As Senior Brand Design Lead at Betterment, I oversee the holistic visual identity and brand system for a leading financial technology company, leading major marketing campaigns and maintaining brand consistency across all platforms. My role spans from creating environmental designs like office murals and company merchandise to leading digital initiatives across social media, editorial content, email marketing, and CMS systems. I translate complex financial concepts into accessible design solutions while collaborating with cross-functional teams to ensure brand excellence. Through strategic thinking and creative execution, I help elevate Betterment's brand presence and transform our mission of making people's lives better into meaningful visual experiences across physical and digital touch points.