Bumble and bumble Holiday 2024 Editorial Photography Art Direction

Set of 20+ editorial images and animations for Bumble and bumble's 2024 Holiday campaign, in collaboration with co-art director Nikole Glenn. Handled art direction, production, and hand modeling. Intentionally designed for eCommerce, organic, and paid media touchpoints.

Role: Associate Design Director, Global Digital Design + Editorial Product Photography Art Director
Creative Director/SVP Global Creative: Susie Aminian
Associate Design Director, Global Visual Merchandising/Packaging + Packaging Designer: Nikole Glenn
Editorial Product Photography Art Directors + Hand Models: Francesca Maida + Nikole Glenn
Editorial Product Photography: Halves Studio
Prop Stylist: Eloise Corr-Danch
Retouching: Elaine Lui