Making noise for Shift's nicotine reduction system—loud visuals, clear copy, zero pressure.

Shift is a nicotine pouch brand built around progress—not pressure. Ahead of their upcoming product release, I worked with the Three Omens team to develop a series of bold, testable ad concepts that would resonate with their core audience: men trying to shift habits without judgment.

Full case study: https://www.alenapankratova.com/projects/shift