Quittin' Time Premium Beer

QuikTrip, one of the largest convenience store chains in the South and Midwest, operates over 1,000 locations across 17 states. In the mid-1970s, they introduced their own private-label beer, Quittin’ Time, which developed a cult following before being discontinued in the 1980s. Decades later, nostalgia for the brand endured, with vintage cans becoming sought-after collectibles.

QuikTrip partnered with Tulsa craft beer legends Marshall Brewing Company to revive Quittin’ Time for a new generation. We were thrilled to collaborate with both teams to reimagine this iconic brand, honoring its rich history while making it relevant for today’s craft beer market.