Canary Branding

Canary, a company dedicated to offering plastic-free, sustainable personal and home care products, sought to disrupt the eco-friendly market dominated by clinical and self-righteous aesthetics. They approached me with the challenge of embodying their subversive, punk-rock ethos without compromising their empathetic mission.​

In an increasingly saturated market of sustainable brands, Canary aimed to establish itself as an irreverent yet confident challenger. The primary challenge was to craft a visual identity that resonated with Canary's rebellious spirit while authentically communicating their commitment to sustainability and empathy.​