Synara Perfumes

Synara – The Quiet Power of a Fierce Heart

Synara is a perfume brand built on the paradox of the female spirit—where softness meets defiance, and femininity stands unshaken. It is a tribute to the duality within every woman: delicate yet unbreakable, graceful yet powerful.

At the heart of the brand are five distinct characters, each embodying this tension. Wearing nothing but fighter masks, they stand unapologetic, their presence framed by minimal typography and poetic lines that define their essence. Every story ends with the signature line: “The quiet power of a fierce heart.”

The brand identity plays with storytelling in a bold yet understated way. A paragraph symbol (¶) weaves through the visual language, symbolizing that women write their own stories through emotions, decisions, character—and the fragrances they choose to wear. Two paragraph marks combine into an “S”—Synara’s emblem—a statement of strength wrapped in subtlety.

The perfume vessel itself is a sleek, red bullet-like form, standing tall on a textured hexagonal base—a nod to a fighter in the ring. It is striking yet refined, built to command presence without excess.

Project Roles
Art Director, Creative Director, Designer, Design Director, Brand Designer
Skills
2D, Art Direction, Conceptual, Design, Adobe Illustrator, Language: English, Management of Teams 1-10, Adobe Photoshop, Vector, Copywriting, Strategy, Brand Strategy, Design Strategy, Styling, Packaging Design, Lettering, Directing
Media
Logos, Packaging, Product Designs, Products - Physical, Typography, Personal Project, Concept Art, Branding, Brand Identity, Campaigns
Synara Perfumes
Synara Perfumes
Synara Perfumes
Synara Perfumes
Synara Perfumes
Synara Perfumes
Synara Perfumes
Synara Perfumes
Synara Perfumes
Synara Perfumes
Support