Bumble and bumble Digital Campaigns

A selection of digital campaigns for new product launches in the Hairdresser’s Invisible Oil, Thickening, Seaweed, and Bond-Building franchises. Touchpoints include franchise collection page, marketing emails, homepage banners, and PDP (product detail page) assets.

Role: Associate Design Director, Global Digital Design
Digital Design Team: Francesca Maida, Isabella Lassiter Schwarz, Shannaine Franklin, Wilda Casado, Nancy Martinez
Copy Team: Terry Tom Brown, Beth Shapouri, Sasha Kleinman, Lisa Khiev
Creative Director/SVP Global Creative: Susie Aminian
Senior Art Direction + Design: Alison Marana
Product Photography Art Direction + Design: Luisa Solley
Retouching: Elaine Lui