T-Mobile: Signature Experience

From 2017 to 2024, I helped play a role in shaping T-Mobile’s Signature store experience, designing immersive large-screen displays for iconic locations such as Times Square (NY), Union Square (SF), South Beach (Miami), Miracle Mile (Chicago), Santa Monica Promenade, and the Las Vegas Strip. Additionally, I’ve developed concepts and adaptations for Holiday campaigns as well as marketing partnerships with Apple, Google, Formula One and SpaceX. Many of these concepts were adopted nationwide and became integral to T-Mobile's brand identity.