NBA x Michelob ULTRA
For Michelob ULTRA and the NBA, I led the curation of an all-star lineup of creative talent—Futura, Tinker Hatfield, Eric Elms, Sophia Chang, Chuck Anderson, Christophe Roberts, and Jacob Rochester – to craft a packaging series that fused the culture of basketball with the artistry of design. From championship bottles that honored the season’s best to a dynamic team can series, each piece was a canvas for storytelling, blending the energy of the game with the vision of legends who’ve shaped streetwear, sneaker culture, and contemporary art.
- Project Roles
- Art Director, Creative Director, Designer
- Skills
- Art Direction, Design, Print, Creative Direction, Packaging Design, Partnership
- Media
- Advertising, Packaging, Campaigns