Grassroots Re-Brand
I led the rebranding of Grassroots, a Midwest-born craft cannabis brand, by drawing inspiration from Chicago’s mid-century modern design and jazz culture, crafting a distinct identity that moved beyond West Coast conventions and authentically reflected the brand’s roots in community, quality, and craftsmanship.
- Project Roles
- Art Director, Creative Director, Brand Designer
- Skills
- Design, Motion, Multi-cultural, Print, Retail, Social
- Media
- Advertising, Apparel, Brand Guidelines, Branded Content, Logos, Microsites, Motion Graphics, Packaging, Photography, Retail Designs, Social Media Content, Branding, Brand Identity, Campaigns
