GRUPO PUNTO

Visual identity design for Grupo Punto, a group of communications and technology companies. Punto Ogilvy is a renowned local and regional advertising agency with over 60 years of history. It faced the corporate challenge of transforming from a traditional advertising agency into a group of companies specializing in offering comprehensive communications solutions.

Therefore, it faced the challenge of revamping its visual identity, presenting itself as an adaptable and modern brand, capable of encompassing this diverse range of businesses.

The project included a comprehensive design system from its logo to its graphic identity, revising the brand architecture and creating a visual system and its own graphic language. All of this was ultimately applied to the various materials that would reflect this new phase of the company: print, digital media, office spaces, and other complementary materials.