MTM Special Ops Watches

MTM Special Ops Watches are the leader in manufacturing high-end boutique military-inspired watches with a worldwide distribution network. They offer fully customizable handmade watches at a variety of price points. During my tenure as Creative Director, I lead a 5-person team of marketers, product developers, and graphic designers to redesign and implement a new identity system, website, advertising campaigns, and new product development to target a new younger demographic while maintaining a relationship with the aging devotees of the brand. With a combination of new advertising campaigns over digital and print mediums, social media (Instagram, Twitter, and Facebook) as well as collaborations with movie and video game brands, we saw an increase in engagement and sales of 51%.