COVID-19 Vaccine Awareness Campaigns

With a $3.4 million budget and a 3+ year contract, I led the development and execution of a comprehensive communications and outreach strategy for the Los Angeles County Department of Public Health during the COVID-19 pandemic. Our multi-faceted campaigns aimed to connect with the communities hardest hit by the pandemic and spanned out-of-home, print, digital, social media, streaming, radio, and video. By collaborating with major media outlets like the LA Times and targeted niche publications such as Los Angeles Sentinel, Siam Town, LA Chinese Daily News, LA Opinion, LA Downtown News, and Spectrum News, we aimed to expand community outreach and ensure we reached audiences often overlooked and discounted by traditional media.