MPOX Vaccine Awareness Campaign

In Spring 2023, I designed and led the MPOX Vaccine Awareness Campaign for the Los Angeles County Department of Public Health (LADPH). Collaborating with Public Health officials and partners in sexual health community outreach, I developed two creative concepts and defined key messaging. The campaign, featuring playful illustrations and animations, effectively conveyed essential vaccine information, aiming to spread awareness—not fear—and encouraging at-risk individuals to receive the 2-dose vaccination. This campaign won the 2023 DotCOMM Gold Award for Digital Marketing & Communication Campaigns, was adopted by other Public Health Departments nationwide, and received an Honorable Mention for PR Daily’s 2023 Content Marketing Award. Due to its success, the campaign has been requested for use again in 2024.