I helped rebrand TITLES, a gen AI app that puts artists in control, reinforcing their role as the creative force behind the platform. With structured attribution and artist "cosigns," TITLES fosters an ethical, collaborative space where creators set the foundation for new expressions. The rebrand emphasizes this spirit of authorship, discovery, and community, ensuring the platform serves artistry—not the other way around.
Designed to celebrate individual styles rather than replace them, it surfaces a rotating selection of works created with artist-led models, reinforcing the idea that these tools extend an artist’s vision rather than substitute for it. The ring became a key visual motif, symbolizing the continuous loop of interpretation and reinvention.
I was in charge of creating the iconography, 2D motion work, the web and mobile design system, and the case study assets for TITLES.