Nike .swoosh

Nike's .SWOOSH is a Web3-enabled platform designed to foster an inclusive digital community where members can discover, collect, and co-create virtual Nike products, like interactive digital shoes and jerseys

Launched in 2022, .SWOOSH serves as a hub for Nike's virtual creations, leveraging blockchain technology to offer unique experiences and opportunities. In the evolving world of digital collectibles, Nike Virtual Studios engaged us to explore the future of virtual artifacts.

We focused on how these items could look, function, and evolve over time. Our goal was to create scalable solutions for thousands of unique digital shoes, pushing design and technology to enhance engagement within the .SWOOSH platform.