Sync Beauty

Sync beauty was founded on the belief that beauty products shouldn’t ‘fix imperfections’, but should enhance the inherent beauty already held inside every person. With Sync, the founders Kate and Ann wanted to provide products not only to honor the wearer’s beauty, but to honor the ingredients of their products and showcase them as wellness tools already perfectly crafted by nature. Sync hired us to build their brand from the ground up, encompassing everything from naming the business, crafting a visual identity and brand narrative, design packaging, drive a photography style, and create the businesses digital presence.

Client: Sync Beauty, Chief Creative Officer: Pete Morris for Flagship, Creative Lead: Claire Moskal (Studio Studio) for Flagship, Strategist & Copywriter: Mary Taylor for Flagship, Project Manager: Shannon Dunn for Flagship, Wedsite Lead: Austin Klise for Flagship