Tintoreria Genova | Mexico City

Graphic Design by ORGNLPLN

In the hearth of Mexico City there is a little place running more than 30 years owned by the Torres family. Currently it’s owned by the third generation. With the Sneaker culture absolutely going wild in the city this classic spot that earned the the trust of their clients for over three decades, was in dire need of getting their visual identity uplifted to modern standards that represented the heritage and quality that they offer. So we decided to help.

Absolutely ended up as one of my favorite projects this year.
Big up to the owners Peter & Pepe and I hope this marks the beginning of the next 30 years of history for the shop.
— OP