MadHappy Mental Health Poster

This is a poster I created for Madhappy, a brand that actively supports mental health awareness. My goal was to create a piece that felt aesthetic and clean at first glance, but when you stared at it long enough it made you feel something much deeper.
Each illustration represents a struggle I've experienced on my own mental health journey.

The hourglass: The stress of time.
The fire and match: That feeling of ending it all.
The alcohol: Our best friend and biggest enemy.
The dead fish in the armpit: The lack of hygiene.
The dead plant: the responsibilities you had that didn't get done.
The clothes line: The responsibilities you have that have yet to be done.
The small bird with a love letter: Although we can barely love ourselves, we desire to love and be loved by others.

Project Roles
Art Director, Creative Director, Illustrator, Designer, Type Designer
Skills
Adobe Illustrator, Adobe Photoshop, Procreate, Type Design, Storyboarding
Media
Posters, Social Media Content
MadHappy Mental Health Poster
MadHappy Mental Health Poster
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