Graza Dinner Party

Playing into the graphic and fun style Graza already embodies, we tapped into the way Gen Z curates aesthetics, romanticizes everything, and documents it all. We threw an extravagant dinner party for a common dish, demonstrating how Graza is still relevant even when the stakes aren’t that high. Whether you’re cooking a 5 course meal or a spaghetti dinner with your friends, anyone can be a chef.

I created unique illustrations that added to the young-adult feel of the campaign while staying consistent with Graza's brand. I stuck with simple line work for this campaign because the shots themselves were already pretty exciting.