EcoNest is a passion project focused on developing a brand identity for a sustainable home essentials brand. The goal was to create a visual system that embodies eco-conscious living while maintaining a modern and minimalistic aesthetic. I designed the logo, developed a cohesive color palette and typography system, and created various mockups including packaging and marketing materials to showcase real-world applications. The branding emphasizes simplicity, sustainability, and elegance, ensuring the brand resonates with environmentally aware consumers.