I collaborated with the Herewith team to develop our website for the marketing launch, focusing on a seamless and user-friendly experience. Our goal was to create a clear and accessible platform where customers could easily sign up for care services for their aging loved ones. The design process involved extensive research to optimize the signup flow, ensuring it was simple and intuitive for older users. Additionally, we carefully selected a calming color palette to provide a sense of ease and reassurance, recognizing that many of our customers come from stressful caregiving situations.