Dolly's Farm Brand Identity

I created the brand identity and creative direction for Dolly’s Farm, a boutique organic flower farm in East Hampton, New York, known for its artful, high-end floral arrangements. From strategy to execution, I developed a visual identity that seamlessly blends luxury, sophistication, and a touch of playful whimsy—reflecting the farm’s unique personality and elevated aesthetic.

The identity embraces a vintage-meets-modern approach, incorporating elegant typography and whimsical illustrations that add charm and individuality. Every design detail was thoughtfully crafted, from business cards and custom flower tags to tissue paper, ribbons, and thank-you notes. With the owner’s dog, Dolly, as a subtle muse, I incorporated playful yet sophisticated elements that bring warmth and character to the brand. I also designed their website, ensuring a cohesive, immersive experience that brings the brand’s story to life.

Dolly’s Farm was created to stand out—not just as another flower farm, but as a luxury floral destination for events of all kinds. The result is a distinct identity that feels refined, artful, and effortlessly chic.