Herewith

For Herewith's marketing launch, we wanted to create a cohesive illustration style. The expressive, hand-drawn illustrations were a core element of its brand and helped ensure that we struck the right tone throughout the customer experience. During my time at Herewith, I was the keeper of all things illustration. I art directed new pieces for marketing use, developed and maintained guidelines, reviewed usage, and frequently created illustrations myself.

For our illustration system, we used our brand's blue paired with a yellow highlight. We applied a light watercolor brush to make the illustrations calming while remaining dynamic for our users.