Frothy Jane

As part of Mailchimp's dynamic marketing team, our goal was to create a brand that reflects one of Mailchimp’s small business customers. I worked closely with the brand team to develop high-quality brand and UI assets while also assisting the art director in storyboarding video promo content.

We began by brainstorming brand concepts inspired by Mailchimp’s diverse small business community. My task was to design Frothy Jane, a fun and funky women-owned coffee brand. Drawing inspiration from a vibrant '70s color palette, I crafted a bold, retro aesthetic that brought the brand to life.