Funky Sturgeon Caviar

Together with Lili Frech, we delivered a complete branding package that included packaging, web design, social media templates, and a digital catalog. Three versions were provided, one of which featured a custom typeface inspired by the shape of caviar. The branding has a vibrant and playful tone, as the target audience for this product is Gen Z. While bold, it distances itself from a childish aesthetic. The typographic element achieves an effortless yet professional feel.