Superfine Kitchen

Over the course of eight months, I had the pleasure of working closely with Superfine Kitchen, a local gem in Downtown San Francisco specializing in workplace catering and grab-and-go meals. As part of their rebranding efforts, I played a key role in helping shape the visual identity of the brand, ensuring it accurately reflected their commitment to quality and innovation.

From collaborating with the CEO and Marketing Manager to working alongside a talented photographer, I assisted in creating cohesive brand imagery that truly represented Superfine Kitchen's values. I also helped elevate their product line by redesigning nearly all of their product line logos to better align with the refreshed brand and provide a more polished, unified look.

In addition to designing marketing materials, I contributed to in-store signage and food product labels, and provided overall art direction to ensure consistency across all touchpoints. My work at Superfine Kitchen spanned various aspects of their visual presence, allowing me to refine and define the aesthetic that would resonate with their clientele and help grow their business.

Art Direction; Visual Identity; Graphic Design; Web Design; Photography Editing; Logo Design; Poster/Signage

(The Superfine Kitchen logo is not my design)