Momeez Choice Cold Season Digital Content

Campaign creative direction & production for revamped digital content
creative direction + pre-production + casting + production + post-production + performance marketing content and campaign

When Momeez Choice came to us, we honestly didn't know if we could pull it off. On the brink of cold & flu season, Momeez was looking for fresh creative for digital ads across meta and shopper channels, a complete Amazon content refresh, plus video and stills to last months and months... all in just a few weeks.

As you can see, we nailed it.

We worked quickly, boarding out how we could create a templated format to enable us to create a range of ads for testing and iteration. We worked out how to brand our creative in a way that felt playful and ownable without breaking the bank (lucky for us our rockstar stylist Maggie loves kids crafts). We cast a magical group of kiddos. And we pulled it all together with our go-to production team.

After two days of non stop laughs, and only one week for video editing, we delivered 9 video ads (make that 18 if you count the various specs) and LOTS of stills. From there, our unicorn Jamie worked closely with the Momeez Choice team to completely revamp Amazon ecomm images, A+ content, and storefront.

Sure, we were sweating through it all, but it was worth it.